The average salary for a market research analysts and marketing specialist in the United States is $83,190, but the range typically falls between $52,840 and $102,450. This corresponds to an average hourly wage of $40, with a range between $25.4 and $49.26.
There are approximately 846,370 people employed as a market research analysts and marketing specialist in the United States. With California, New York, Florida employing the highest number of market research analysts and marketing specialists.The state with the best pay for a market research analysts and marketing specialist is Washington, with an average annual salary of $106,420, while West Virginia has the lowest average annual salary of $57,040.
| Annual Salary | Hourly Wage | |
|---|---|---|
| 10th Percentile | $40,040 | $19.25 |
| 25th Percentile | $52,840 | $25.4 |
| Median | $74,680 | $35.9 |
| 75th Percentile | $102,450 | $49.26 |
| 90th Percentile | $137,040 | $65.89 |
The salary of a market research analysts and marketing specialist can vary depending on the state. Below is a map of the United States showing the average annual salary for a market research analysts and marketing specialist in each state. The darker the color, the higher the salary. The best states for market research analysts and marketing specialists are Washington, New York, Delaware, New Jersey, California while the worst states are West Virginia, Wyoming, Mississippi, Idaho, New Mexico.
| State | Low-end | Average | High-end |
|---|---|---|---|
| Alabama | $31,900 | $68,420 | $113,950 |
| Alaska | $46,210 | $69,210 | $102,960 |
| Arizona | $39,130 | $76,700 | $130,220 |
| Arkansas | $31,010 | $71,970 | $127,600 |
| California | $46,020 | $100,040 | $170,520 |
| Colorado | $44,630 | $85,600 | $135,870 |
| Connecticut | $42,290 | $79,890 | $130,280 |
| Delaware | $49,980 | $94,790 | $142,250 |
| District of Columbia | $52,210 | $92,190 | $154,420 |
| Florida | $40,000 | $80,830 | $130,870 |
| Georgia | $30,960 | $79,130 | $135,930 |
| Hawaii | $30,690 | $61,640 | $93,840 |
| Idaho | $35,270 | $61,730 | $98,360 |
| Illinois | $42,590 | $79,000 | $130,980 |
| Indiana | $37,010 | $70,360 | $116,470 |
| Iowa | $38,760 | $70,230 | $107,890 |
| Kansas | $35,350 | $68,920 | $112,200 |
| Kentucky | $35,670 | $64,600 | $98,130 |
| Louisiana | $34,890 | $62,140 | $97,720 |
| Maine | $43,570 | $73,280 | $101,080 |
| Maryland | $41,780 | $77,220 | $122,480 |
| Massachusetts | $47,780 | $92,260 | $146,460 |
| Michigan | $38,000 | $73,610 | $120,640 |
| Minnesota | $46,170 | $85,410 | $134,480 |
| Mississippi | $30,280 | $57,760 | $87,100 |
| Missouri | $36,960 | $73,200 | $125,520 |
| Montana | $33,500 | $74,500 | $126,380 |
| Nebraska | $39,100 | $64,980 | $99,290 |
| Nevada | $32,470 | $68,970 | $119,070 |
| New Hampshire | $42,220 | $73,590 | $124,600 |
| New Jersey | $52,240 | $93,100 | $139,430 |
| New Mexico | $36,320 | $60,630 | $90,360 |
| New York | $49,590 | $96,200 | $155,120 |
| North Carolina | $42,250 | $82,950 | $136,550 |
| North Dakota | $34,380 | $62,870 | $94,740 |
| Ohio | $38,950 | $74,000 | $123,190 |
| Oklahoma | $32,290 | $67,660 | $120,540 |
| Oregon | $45,650 | $84,170 | $129,810 |
| Pennsylvania | $35,930 | $68,220 | $104,940 |
| Rhode Island | $34,890 | $77,760 | $125,470 |
| South Carolina | $32,590 | $67,400 | $116,740 |
| South Dakota | $45,960 | $68,990 | $98,490 |
| Tennessee | $37,700 | $71,910 | $120,650 |
| Texas | $35,810 | $75,350 | $131,500 |
| Utah | $23,270 | $65,440 | $112,990 |
| Vermont | $45,550 | $70,680 | $99,220 |
| Virginia | $42,590 | $85,780 | $138,990 |
| Washington | $50,080 | $106,420 | $173,820 |
| West Virginia | $30,220 | $57,040 | $97,610 |
| Wisconsin | $39,130 | $67,550 | $99,880 |
| Wyoming | $22,840 | $58,740 | $100,370 |
Even between cities, the salary of a market research analysts and marketing specialist can vary. For example, the areas with the highest average salary for market research analysts and marketing specialists is San Jose-Sunnyvale-Santa Clara area, CA with an average salary of $142,360.The city with the lowest average salary for market research analysts and marketing specialists is Lake Havasu City-Kingman area, AZ with an average salary of $47,810.
Areas with highest average salaries for market research analysts and marketing specialists
Areas with lowest average salaries for market research analysts and marketing specialists
The number of market research analysts and marketing specialists in the United States has been increasing over the years. Since 2020, the number of market research analysts and marketing specialists has increased by 156,210. On average, the number of market research analysts and marketing specialists has been increasing by 5.7% each year. The salary of market research analysts and marketing specialists has been increasing. Since 2020, the salary of market research analysts and marketing specialists has increased by $9,220. On average, the salary of market research analysts and marketing specialists has been increasing by 3.1% each year.
Market Research Analysts and Marketing Specialists are part of the business and financial operations occupations group. Below is a comparison of the average annual salary for market research analysts and marketing specialists compared to other jobs in the same occupation group. View all business and financial operations occupations jobs here.
$90,880 per year
$51,400 per year
$118,950 per year
$90,780 per year
$115,530 per year
$53,440 per year
