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Average Model Salary in the United States

According to the U.S. Bureau of Labor Statistics

How much does a model make in the United States?

The average salary for a model in the United States is $68,700, but the range typically falls between $34,390 and $64,480. This corresponds to an average hourly wage of $33.03, with a range between $16.53 and $31.

There are approximately 3,090 people employed as a model in the United States. With California, New York, Ohio employing the highest number of models.The state with the best pay for a model is New York, with an average annual salary of $91,690, while Florida has the lowest average annual salary of $48,780.

Annual SalaryHourly Wage
10th Percentile$31,680$15.23
25th Percentile$34,390$16.53
Median$47,430$22.8
75th Percentile$64,480$31
90th Percentile$140,310$67.46

Average model salary by location

The salary of a model can vary depending on the state. Below is a map of the United States showing the average annual salary for a model in each state. The darker the color, the higher the salary. The best states for models are New York, Alaska, Texas, California, Colorado while the worst states are Florida, Illinois, Virginia, Ohio, Colorado.

Lower salary
Higher salary
StateLow-endAverageHigh-end
Alaska$30,430$54,530$121,740
California$32,240$83,680$139,870
Colorado$45,850$45,970$45,850
Florida$32,950$48,780$59,860
Illinois$35,210$42,940$49,890
New York$41,980$91,690$226,310
Ohio$31,110$56,430$72,900
Texas$27,290$52,050$76,700
Virginia$31,180$56,750$75,320

Even between cities, the salary of a model can vary. For example, the areas with the highest average salary for models is Los Angeles-Long Beach-Anaheim area, CA with an average salary of $107,010.

Areas with highest average salaries for models

  1. Los Angeles-Long Beach-Anaheim area, CA - $107,010
  2. New York-Newark-Jersey City area, NY - $65,460
  3. Cleveland-Elyria area, OH - $56,250
  4. Dallas-Fort Worth-Arlington area, TX - $51,570

Employment trends for models in the United States

The number of models in the United States has been increasing over the years. Since 2020, the number of models has increased by 740. On average, the number of models has been increasing by 10.5% each year. The salary of models has been increasing. Since 2020, the salary of models has increased by $14,650. On average, the salary of models has been increasing by 9.0% each year.

Change in salary

Change in employment

How models salaries compare to other sales and related occupations

Models are part of the sales and related occupations group. Below is a comparison of the average annual salary for models compared to other jobs in the same occupation group. View all sales and related occupations jobs here.

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